Incentive & Leisure

M.I.C.E.

In its varied and comprehensive range of services, Engadin Spirit specialises in the strictly TAILOR-MADE organisation, design and management of MeetingsIncentivesConferencesExhibitions for all tastes and any type of market.

With Engadin Spirits you are guaranteed to meet your requirements in terms of business, fun and exposure of your Brand during your Events from A to Z, in one solution and with a single contact point for their organisation.

Our organisation can count on qualified and multilingual staff, as well as on high-level technical organisation prepared to meet all the needs and demands of the market.

Thanks to its strong and personal Partnerships with the best selected Hotels, Restaurants, Accommodation and Services in the Engadin, it can always offer a complete and global solution with professionalism and quality for Companies, Incentive Houses or Travel Agencies as Event principals.

 

With us, you will discover a unique and magical Engadin of sure emotional impact that will make your Events unforgettable and incomparable.
Together we will lead you to discover the most secret and genuine Engadin for real emotions

An alternative to normality

– True Emotions –

Engadin Spirit

Events as we conceive them

“An event is a strategic tool combining the principles and techniques of relationship marketing and other disciplines. It is a modular, multimedia, highly communicable tool, as well as ‘hot’, interactive, flexible. It helps establish or develop a relationship between the sponsoring organisation (profit companies, governmental bodies, etc.) and its different reference audiences.”

The events market

Market trends: the growth of the events. The growth of the events has been an ongoing phenomenon for a few years. Why are events so popular and loved? They are performed live and both promoters and audience are there in person, creating a feeling of real participation. The memories they leave are much more effective than other forms of communication.

The success of the Events

The success of the events: ‘sociological’ reasons. In richer countries the events phenomenon has been growing for a number of reasons, such as greater flexibility of working hours, an increase in the average level of income and in the number of singles of all ages. The demand for recreational activities has generated an increasingly extensive and diverse demand for events, hence creating a real leisure industry.

Media reasons. Events are increasingly being utilised: the use of these ‘media’ is determined not only by crowded spaces on traditional media, but also by precise strategic choices allowing you to reach your audience in a completely different way from traditional advertising. Interactivity, direct contact, one-to-one communication and high emotional involvement are the key elements of these tools. There are many reasons leading an organisation to choose an event: among others the opportunity to easily access the media through media relations activities.

Communication through the Event

 What to communicate through events.
VALUE: association to the heritage of the pre-existing values of the event.
DIFFERENTIATION: ability to distinguish yourself from competitors.
EMPATHY: affinity with the tastes, values, ‘myths’ of the target.
SEGMENTATION: assessment of the target–event relationship.
VERSATILITY: opportunity to modulate the event according to your communication needs.

Event Structure

Subjects involved
The organiser: the person who promotes the event and financially supports its cost.
The event: it is, by its nature, an extraordinary happening; it leads to high expectations and is connected to pleasant circumstances. The agency: a team of experts, whose task is to manage, coordinate and supervise every single stage of the event realisation.
The media: they are the message ‘amplifiers’ to the public; sometimes an event can achieve great success in a short time thanks to their contribution.
The audience: the real protagonist of the event and in many cases the crucial element for its success.

Organizing an Event

The 5 Ps to organise an event. Participation: a set of measures aiming at maximising the number of visitors and stimulating interaction during the event. Product and brand experience: product distribution to participants to ‘test’ its quality firsthand. Promotion: activity aimed at increasing the event media exposure and awareness of the sponsoring organisation. Probing: results monitoring carried out through market research that should precede, accompany and follow the event. Prospectivity: vision consisting in planning interventions linked to the event even in the long run.

Our Brands

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